Lucky Charms Magical Mission

SpokenLayer is proud to present Lucky Charms Magical Mission, a one-of-a-kind immersive interactive voice experience, available on smart speakers and podcast platforms.

The partnership included a robust promotional campaign across audio, digital, and social touchpoints to drive engagement.

To listen, ask your smart speaker to open or talk to “Lucky Charms Magical Mission”, search for it wherever you get your podcasts, or visit


What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

“Play is a powerful avenue to positive associations and memorable experiences that mean something beyond basic marketing outcomes. For Lucky Charms and SpokenLayer, the recipe for a successful campaign went all the way back to sponsored radio and television serials, building a halo effect of fun and excitement that just happened to connect to the cereal. As a content marketing strategy, it resulted in a magical outcome for both.”