The partnership included a robust promotional campaign across audio, digital, and social touchpoints to drive engagement.
To listen, ask your smart speaker to open or talk to “Lucky Charms Magical Mission”, search for it wherever you get your podcasts, or visit https://www.luckysmagicalmission.com/.
“Play is a powerful avenue to positive associations and memorable experiences that mean something beyond basic marketing outcomes. For Lucky Charms and SpokenLayer, the recipe for a successful campaign went all the way back to sponsored radio and television serials, building a halo effect of fun and excitement that just happened to connect to the cereal. As a content marketing strategy, it resulted in a magical outcome for both.”