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IMPLICATIONS OF VOICE FOR MARKETING PURPOSES

The IAB Market Snapshot Report discusses implications of voice for marketing purposes. Founder/CEO of SpokenLayer, Will Mayo, is quoted a couple of times stating the following...

Being there is the KPI for success – if you’re not, someone else will steal your share over time. People have the mental space for 3-5 spots for apps/experiences they use – if you don’t become one of those slots now, the cost to acquire a user will be significantly more expensive if not impossible.
 
It takes more work to stop listening than it does to keep listening.
 
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Where SpokenLayer sees voice content going

The Local Media Association spoke with SpokenLayer's Head of Strategy, Jeremy Mims, about the future of voice. The piece outlines the SpokenLayer platform, why we're so excited about voice as a medium, and what our publisher partners are saying!